Our History

Over two decades, 4 & Rotary Promotions has been one of New Zealand’s largest Automotive and Lifestyle event promoters.

The very first 4 & Rotary event was held in Auckland back in 1996, and since humble beginnings, the event has grown into the largest annual event of it’s kind in Australasia. The success of the Nationals has led to a number of events throughout the year and across New Zealand making 4 & Rotary Promotions one of New Zealand’s leading Automotive and lifestyle event promoters.

Our aim is to provide the best events, and pull large crowds of that difficult to reach demographic. Young, socially-connected and brand conscious New Zealanders - consumers who are increasingly difficult to reach for brands, marketers and organisations.

If there’s one thing 4 & Rotary events do year in and year out, it’s draw large crowds of media savvy, technology competent and brand conscious individuals. Male, female, mobile, high spending and peer conscious.

With an established cult like following of fans the brand, 4 & Rotary continues to be a big hit with it’s key demographic. And what is that demographic? It’s the hard to reach, but very impressionable 15-35 year old, male and female age range.

Whether your focus is on automotive, hospitality, fitness, personal accessories, electronics or fashion, the 4 & Rotary provides you with the perfect platform to get your product in front of your target audience.

With over two decades in the game, we know and understand the automotive and lifestyle scene, and most importantly, we know how to produce events that make this industry attractive. It’s this kind of controlled approach to our business that has positioned us as the leading event of it’s kind.